Cross-Border Outbound Studio
China brands,
built for Europe.
We help Chinese factories and brands go outbound to Europe — launching DTC stores, crafting brands that resonate, and scaling across EU markets.
Our Product
The fastest path from factory
to European consumer.
ErayAI is a full-stack outbound platform that takes Chinese-manufactured products and turns them into European consumer brands — handling everything from brand creation to last-mile delivery.
Brand Creation
We transform raw products into polished European brands — complete with naming, visual identity, packaging, and a compelling brand story.
Market Launch
DTC storefronts, marketplace listings, compliance (VAT, GDPR, CE), and localized creative — ready to sell from day one across the EU.
Scale & Grow
Performance marketing, retail distribution, and ongoing optimization to grow your brand across European markets at scale.
Who We Are
Rooted in Asia.
Focused on Europe.
ErayAI is an outbound studio built by operators who have launched consumer brands across Europe. We bridge the gap between world-class Chinese manufacturing and the European consumers who will love it.
From factory-direct suppliers to ambitious homegrown brands, we turn great products into brands that win on European shelves and storefronts — owning the customer relationship through DTC.
What We Do
Outbound, end to end.
Brand & Positioning
We build brands European consumers trust — naming, identity, story, and packaging that turn a factory product into a premium label.
DTC & E-Commerce
Shopify and marketplace storefronts engineered to convert: localized UX, payments, logistics, and conversion-rate optimization.
Performance Marketing
Full-funnel growth across Meta, TikTok, Google, and influencers — tuned for EU audiences, languages, and buying behavior.
EU Market Entry
VAT, GDPR, CE marking, EPR, and 3PL fulfillment handled — so you can sell compliantly across the EU from day one.
Creative & Content
Localized photography, video, and ad creative that speaks to European taste — produced for scale across every channel.
Retail & Distribution
Beyond DTC: we open wholesale, retail, and marketplace channels to expand your footprint across European markets.
Case Studies
Brands we've launched.
Real results from Chinese manufacturers who partnered with us to build European consumer brands from scratch.
LumiHome
Smart LightingMarkets: Germany, France, Netherlands
A Shenzhen LED manufacturer with zero brand presence in Europe. We created the LumiHome brand, launched a Shopify DTC store localized for DACH and France, and ran full-funnel Meta and Google campaigns. Within 12 months they hit €2.4M in revenue with a 4.2x blended ROAS.
PureTrail
Outdoor GearMarkets: UK, Nordics
A Zhejiang outdoor equipment factory wanted to compete with European heritage brands. We positioned PureTrail as a performance-first, sustainability-focused brand, built their Shopify Plus store, and partnered with Nordic outdoor influencers. Their launch collection sold out in 6 weeks.
Velta Baby
Baby & ToddlerMarkets: Spain, Italy, Portugal
A Guangdong baby products manufacturer needed to break into Southern Europe's competitive parenting market. We developed the Velta Baby brand with warm Mediterranean-inspired visuals, handled full CE and EU safety compliance, and launched across Amazon EU and their own DTC store. The brand achieved a 40% repeat purchase rate within 90 days.
The People
One team, two continents.
Lena Chen
Founder & Managing Partner
Thomas Vogel
Head of EU Growth
Mei Zhang
Head of Brand & Creative
Diego Rossi
Head of Operations & Compliance
Say Hello
Ready to go
outbound?
Whether you’re a factory exploring DTC or a brand ready to scale in Europe — tell us about your product and we’ll map out the path to market.